Contact

KRISHA JOSHI

Hi! My Name is Krisha. Nice to meet you :)

Welcome to the inside of my brain <3

I’m a creative media professional with a passion for storytelling, design, and producing with heart, humor, and detail.

Services: Copywriting, Production, Website Design, Project Management, Market Research, Reporting

Experience

People Inc. (fka Dotdash Meredith )
Production Manager, Editorial

Kantar Consulting
Freelance Cultural Consultant

Besty Buy
Enterprise Product Management Associate

Education

University of Minnesota, Twin Cities, Curtis L. Carlson School of Management Minneapolis, MN

Bachelor of Science in Business, Major: Marketing / December 2021

Technical Skills

Github
Adobe Photoshop
Adobe Illustrator
Microsoft Suite
Airtable
Canva
Slack
Google Suite
Capcut /Video Editing

Production Planning at People Inc for Verywell Fit and Health.com

See my production planning process for photo and video shoots for various publications and products. I did 2000+ product tests & over 500+ shoots over the course of 2 years. See some of my favorites below.

Boxing Gloves: My Plan

1. Planned & executed a comprehensive testing protocol for 15 gloves in one day — including a detailed shot list, timed testing schedule, and expert-guided evaluation criteria.
Result: Completed a full multi-product shoot 3× faster than standard editorial timelines with no reshoots, enabling the final guide to publish ahead of schedule.

2. Recruited and managed on-site testers and brought in a boxing professional through my industry network to validate form, safety, and performance.
Result: Expert-backed insights boosted the guide’s credibility, contributing to its position as a top-performing article on Verywell Fit for both organic and paid search.

3. Directed on-set photography to capture construction, fit, impact zones, wrist support, and real-use scenarios per the methodology.
Result: Delivered the entire test under budget, with complete asset sets (photo + tester insights) generated in one shoot day, maximizing editorial ROI.

View Full Methodoloy

Boxing Gloves: Impact Photos

View Article

Running Shoes: My Plan

1. Architected a two-day, multi-stage running shoe evaluation covering sample procurement, size-matching, outdoor performance testing, and indoor lab teardown.
Result: Delivered a first-of-its-kind, editorially rigorous test model that allowed Verywell Fit to compare shoes by both real-world feel and internal construction — elevating the depth and authority of the final guide.

2. Coordinated all logistics for 15+ testers across scheduled time slots, mapping a structured outdoor course around Brookfield Place (grass, pavement, gravel) and a controlled treadmill session the following day.
Result: Captured consistent, comparable performance data across terrains and runner types, creating a dataset strong enough to support clear, trustworthy recommendations.

3. Hired and directed a specialized carpenter to saw each shoe in half and secured an on-site podiatrist to analyze internal layers, cushioning foams, stability frames, and outsole mechanics.
Result: Produced rare, expert-verified insights connecting marketing claims to actual construction, which became a standout differentiator in the published feature and boosted its editorial credibility.

View Full Methodoloy

Running Shoes: Impact Photos

View Article

Weighted Blankets: My Plan

1. Curated a data-driven product lineup using SEO performance history, competitor gaps, and viral TikTok trends to ensure the test reflected real consumer demand.
Result: Your testing framework directly translated into a category-leading article that continues to outperform benchmarks for both engagement and search visibility.

2. Leveraged my PR network to call in all samples — securing 20+ weighted blankets across materials, weights, and price tiers despite an end-of-quarter budget freeze.
Result: Saved the company $6,000+ in procurement costs, allowing for a large-scale comparative test with zero spend.

3. Built a comprehensive testing protocol measuring warmth, weight distribution, breathability, ease of movement, edge-to-edge stitching, and long-term comfort.
Result: Produced consistent, highly nuanced tester insights that translated into clear, trustworthy recommendations for readers.

View Full Methodoloy

Weighted Blankets: Impact Photos

View Article

Kiki’s World Github Project

This was a personal project I started when I was bored one winter evening. I wanted to combine my love for astrology, tarot, and everything mystical with the art of design. I wanted something pretty to put on my desktop while I’m hanging out in my room. I used Github as my base and used CSS, JS, and HTML to build out this website. The copy for everything is writen by me. I am proud of the way this turned considering I wasn’t very familiar with CSS & JS but it was a good way to challenge myself.

Resume & Contact

Krisha13joshi@gmail.com

Resume